The Complementary, Synergistic Roles of BenBikman.com and InsulinIQ.com

Insulin IQ has long been a trusted resource for people seeking to improve their metabolic health. It was cofounded nearly 10 years ago by Dr. Ben Bikman, Rich Hart, Jack Hadley, Cory Borup, Lindsey Beekman, Carlie Wendel and Lindsay Venn.

Recently, the newly launched Ben Bikman brand provides a distinctly different focus, dedicated to advancing the science behind metabolic health and sharing leading-edge research with a global audience of researchers, physicians, scientists and educators. These two complementary, synergistic entities serve different audiences with different needs (although there is certainly much crossover and overlap).

Insulin IQ: Practical Solutions for Everyday Health

Since its inception, Insulin IQ has prioritized making the science of metabolic health accessible and actionable. The platform offers services designed to help individuals take control of their health, including a Community Membership with group coaching, medical consultations, and one-on-one private coaching through independent, Insulin IQ Certified Coaches. Insulin IQ’s team of dedicated professionals works to translate complex scientific principles into practical, simple-to-implement strategies for reversing insulin resistance and managing conditions like type 2 diabetes.

Insulin IQ’s mission is rooted in empowering individuals with the tools and knowledge they need to achieve lasting improvements in their metabolic health. With a focus on community support and personalized guidance, the platform bridges the gap between research and real-life application.

Here’s the video we created to explain this idea:

The Ben Bikman Brand: Advancing Scientific Inquiry

Launched to complement the practical approach of Insulin IQ, the Ben Bikman brand centers on advancing the understanding of metabolic health. This platform serves as a hub for Dr. Bikman’s research, offering insights to health professionals, scientists, and individuals eager to explore the latest findings in metabolic science.

Through initiatives like the Metabolic Science Academy, the Metabolic Classroom, and Weekly Research Reviews, the Ben Bikman brand delves into the “why” behind the principles taught at Insulin IQ. It’s a space for those who want to go beyond the basics and deepen their understanding of topics like insulin resistance and its far-reaching effects.

Here’s the video we created to explain this idea:

A Shared Mission, Two Distinct Approaches for Different Needs

The separation of these two platforms ensures clarity and focus for their audiences. Insulin IQ continues to serve as a practical resource for individuals seeking guidance on improving their metabolic health. In contrast, the Ben Bikman brand focuses on education and scientific exploration, making it a valuable resource for those who want to engage with the research shaping the future of health and wellness.

Together, these sister platforms provide a comprehensive approach to metabolic health, offering both the tools to take immediate action and the insights to understand the science behind those actions. Whether someone is just starting their health journey or seeking to expand their knowledge, Insulin IQ and the Ben Bikman brand work hand-in-hand to meet those needs.