Fitness Director & Co-Founder, Insulin IQ™ | Owner, Elevate Fitness & Rehabilitation

Richard Hart

Insulin IQ™ • Orem, Utah • elevateutah.com • insuliniq.com

Veteran fitness professional and metabolic health expert with over 25 years of experience helping clients achieve transformative health outcomes. Co-founder of Insulin IQ alongside Dr. Ben Bikman, combining sports medicine expertise with evidence-based insulin control methodologies. Four-time Ironman finisher and ultra-marathon runner who applies personal endurance athletics experience to coach clients in sustainable lifestyle changes. Pioneer in fat-adapted endurance training and low-carb nutrition protocols for both athletes and metabolic health clients.

Professional Summary

Veteran fitness professional and metabolic health expert with over 25 years of experience helping clients achieve transformative health outcomes. Co-founder of Insulin IQ alongside Dr. Ben Bikman, combining sports medicine expertise with evidence-based insulin control methodologies. Four-time Ironman finisher and ultra-marathon runner who applies personal endurance athletics experience to coach clients in sustainable lifestyle changes. Pioneer in fat-adapted endurance training and low-carb nutrition protocols for both athletes and metabolic health clients.

Education & Credentials

Bachelor of Science, Sports Medicine

Brigham Young University, Provo, Utah

Certified Athletic Trainer (ATC) — Professional credential in injury prevention, treatment, and rehabilitation

Professional Experience

Fitness Director & Co-Founder — Insulin IQ™

Insulin IQ™, Orem, Utah | 2016–Present

Co-founded evidence-based metabolic health coaching platform with Dr. Ben Bikman, translating cutting-edge research into practical client applications
Direct fitness programming and exercise protocols within the Insulin IQ methodology, integrating strength training and HIIT with insulin management strategies
Contribute to content creation including blog articles, success stories, and educational materials on metabolic health and fitness
Participate in livestream coaching sessions, providing real-time guidance and Q&A support to community members
Guide clients through the “Reversing Insulin Resistance in 90 Days” program with personalized fitness integration

Owner & President — Elevate Fitness & Rehabilitation

Elevate Fitness & Rehabilitation, Orem, Utah | 2000–Present

Founded and operate full-service wellness facility offering physical therapy, personal training, triathlon coaching, chiropractic care, massage therapy, and nutrition coaching
Lead comprehensive health transformations resulting in documented client outcomes including 80+ lb weight loss and blood pressure normalization
Manage multidisciplinary team including physical therapists, chiropractors, personal trainers, massage therapists, and nutrition coaches
Serve as flagship Insulin IQ coaching facility, implementing metabolic health protocols within fitness programming
Operate specialized pools for athlete training (infinity pool) and rehabilitation therapy
Deliver 5-star client experiences for over 25 years, building reputation as “professionals of choice for performance training, wellness, and rehab”

Veteran Triathlon Trainer — Elevate Fitness & Rehabilitation

Elevate Fitness & Rehabilitation | Ongoing

Train endurance athletes using innovative base-building methodology focusing on core strength, balance, flexibility, and speed over traditional LSD approaches
Develop athletes who are “faster, stronger, less injured, and spend less time training” through evidence-based periodization
Pioneer fat-adapted endurance training protocols, coaching athletes to fuel with whole foods (avocados, eggs) instead of traditional carb gels

Athletic Accomplishments

Four-Time Ironman Finisher — Completed full Ironman distance triathlons (2.4-mile swim, 112-mile bike, 26.2-mile run)
Ultra-Marathon Runner — Completed the Wasatch 100 (100-mile mountain ultra) and other 100-mile events
Fat-Adapted Endurance Pioneer — Developed personal protocols for fasted 25-mile training runs and carb-free race fueling, inspired by ultra-runner Zach Bitter
Keto Endurance Athlete — Personally tested ketogenic fueling strategies before implementing in clinical practice

Publications & Content

Insulin IQ Blog Articles

A Calorie Is NOT a Calorie: The Truth About Insulin and Weight Loss (May 2025)
How a Thanksgiving Scare Put Justin on the Road to Life-Changing Weight Loss & Health Transformation
Unlocking Sustainable Health Through Insulin-Smart Eating: Steve Black's Experiences
Overcoming PCOS and Type 2 Diabetes Risk: Marston and Stephanie's Health Success Story
Gratitude, Grace, and Growth: Celebrating Progress Over Perfection

External Publications

Rethinking Base Training: Less is More and Different is Better — EnduranceReview.com

Media Appearances

Doctors To Trust Interview (Episode 341) — Discussed marathon running on fat adaptation, keto endurance training, and insulin control for athletes

Core Competencies

Sports Medicine & Athletic Training
Insulin Control & Metabolic Health
Intuitive Eating & Low-Carb Nutrition
Endurance Sports Training (Triathlon, Ultra-Marathon)
Personal Training & Group Fitness
High-Intensity Interval Training (HIIT)
Strength Training & Conditioning
Fat-Adaptation & Ketogenic Protocols
Rehabilitation & Injury Prevention
Business Operations & Team Leadership

Client Testimonials

I have been attending Elevate for 1 year. When I first came, I was referred by my primary care physician. My blood pressure was typically 180+ over 100+ and I was 380 lbs. Elevate and Richard Hart's program have completely changed my life. I have lost over 80 lbs, my blood pressure is nearly normal, and my goals are in sight.

— Elevate Fitness Client

At 2:30 one morning I listened to Dr. Ben Bikman's forum speech at BYU. At 7:00 am I had my appointment with Richard Hart. The rest is history! My body has been waiting for this way of eating... InsulinIQ makes sure each client learns the science behind making new food changes.

— Trustpilot Review

Training Philosophy

Strength training is the best way to reduce insulin. High intensity interval training is probably the best... I exercise to control my insulin and connect with friends – it has NOTHING TO DO WITH CALORIES.

Learn how to listen to your body... control carbs, intermittent fast, and exercise. Once done with our 90-day program, do this on your own – you have the knowledge and tools.